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Research papers

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Carolina Mejía Posada, Maria Claudia Foschi
April 13, 2016
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Citation

Mejía Posada and Foschi (2016a, April 13). How to enter in a highly competitive environment without sinking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking


Research papers

Latin eye tracking

The case describes the application of the Eye Tracking neurophysiologic technology in the advertising evaluation of Aceite Z with Super Fry, product of the multinational Team Foods. The television commercial created to halt the product's drop in...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Carolina Mejía Posada, Catalina Mejia Rozo
Company: YanHaas S.A.
May 21, 2010
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Citation

Posada and Rozo (2010a, May 21). Latin eye tracking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/latin-eye-tracking